Let's speak about the different Instagram post types and some best practices for motivating engagement.
Images
The most typical post on Instagram is an image post. When publishing images, share a range of images. Range will reveal your brand varies and engage your fans in various methods.
It's likewise crucial to remember that Instagram users are looking for real posts from brands-- not blatant ads. Try to capture your business culture with way of life shots and behind-the-scenes looks. Prevent publishing too many pictures of your product.
Example: Nike's Instagram includes product pictures, but the bulk show genuine athletes, shows, and other kinds of content that promote the Nike brand character as a whole.
As you start to check out the platform, you'll see there are countless type of images you can publish to your account. Get imaginative! Take note of any principles or styles you believe would work well for your brand name.
To get you started, we've put together a list of some effective Instagram image types.
Behind-the-Scenes Posts
These posts provide a peek into the part of your business that people do not typically see. It's essential that they do not look staged-- credibility is key!
Example: Aeronaut Brewing Company provided a within take a look at its company culture by showcasing its staff members at work.
Reposts From Employees
Great content can be best in front of you ... on Anchor your staff members' Instagrams. (Just be sure to tag or credit the initial poster.) Reposting images from your staff members is an easy way to curate genuine material and humanize your service. Not just will your audience engage with your brand name, however they'll also start to "bond" with your staff members.
Example: Fenway Park often reposts images shared by the premises crew as they prepare the arena.
Educational Posts
Educational posts provide snackable pointers on how to do or make something. The pictures or videos normally present the guidelines in a manner that fast and simple to follow.
Example: The popular Tasty dish video series from Buzzfeed is educational yet very entertaining and easy to replicate.
Influencer Posts
Influencer posts use the popularity of a celeb or widely known public figure to promote your brand name. These posts often consist of a visual of the influencer utilizing or connecting with your item. Among the primary advantages of influencer posts is acquiring the attention of another audience.
Example: Goal Zero shows popular rock climber and photographer Alex Honnold utilizing among its solar power charging stations. Not only is Goal Zero reaching its own audience, it's likewise reaching Alex's 500,000-plus Instagram follower base.
Motivational Posts
An inspirational post integrates a basic visual with an overlaid quote or uplifting text. These posts encourage your audience and magnify your brand name values. While reliable, try to post these moderately to avoid looking tacky. Apps like Quipio and Typic can help you add text to pictures in a manner that's constant with your brand standards.
Example: Foundr typically shares motivational posts to encourage its follower base of entrepreneurs, small company owners, and marketers. The posts likewise line up with their objective as a business media company.
User-Generated Content
Similar to worker reposts, user-generated content (UGC) is curated content from your fans and fans. Your tagged posts and posts with your brand name hashtag are a great source for UGC.
Sharing your fans' and fans' pictures not just make the initial poster feel good, it also shows that you truly appreciate your consumers. Just be sure to credit the original post with a tag or in the caption. To repost user-generated material, screenshot and crop the original post or use a reposting app like Repost for Instagram.
Example: WeWork conducts a yearly #DogsOfWeWork campaign and compiles the very best submissions together into an annual calendar. Although WeWork does not repost every tagged image, their campaign assists create indispensable reach and engagement.
Newsjacking (Trending Holiday Posts)
It looks like there's a "holiday" for everything these days. Occasions like National Sibling Day and National Ice Cream Day generate a ton of engagement on social media. Participate the enjoyable by participating in a local, national, or world pattern. A newsjacking post is a fantastic way to post amusing material that associates with light-hearted events.
Example: Corridor Brewing celebrated the Cubs' Opening Day. Through this post, the American restaurant chain used a popular American activity.
Capturing and Editing Instagram Photos
Now that we've explored what you can publish on Instagram, let's review some ways to make certain your material is successful. Unlike other social media platforms, Instagram's simple profile design forces you to concentrate on the quality of content ... not the quantity.
While this is excellent for engagement, it also means that you can't conceal mediocre material. Do your absolute best to utilize high-resolution images on your Instagram feed.
Square images should be 1080 x 1080px. Landscape images must be 1080 x 566px, and profile images ought to be 1350 x 1080px. No matter what size you publish, every image will be shown as a square in your profile feed.
How to Take a Great Photo With Your Smartphone
You might be believing How am I supposed to catch the perfect, premium shot without a high-quality camera? No concerns! Phone video camera technology has become so innovative that it now rivals thousand-dollar electronic cameras.
Incredible photography is no longer restricted to those with professional electronic cameras. You (yes, you!) can take attractive photos your audience will like using a tool you already have in your hands. Here are some tips to drive follower growth and Instagram engagement.
1. Follow the rule of thirds.
To quickly improve your image composition, switch on your camera grid lines. Aim to place your subject at the crossway of one set of vertical and horizontal lines. This technique, known as the guideline of thirds, is popular among painters, illustrators, and photographers.
Placing your topic off center develops a slight imbalance that catches your audience's eye. To switch on your grid lines (on an iPhone), go to Settings > Photos & Camera and change Grid to on.
2. Concentrate on a single subject.
A crowded background with multiple topics in a frame just distracts from the focus of your shot. It can even confuse your audience.
Instead, concentrate on a single subject in each picture. Remove distractions by cropping them out or finding a clean background to shoot versus.
3. Take advantage of unfavorable area.
Negative space is the void around your subject. Leaving unfavorable space around your subject will accentuate the desired focus Navigate To These Guys of your image and prevent it from looking crowded.
4. Try to find interesting perspectives.
Individuals are used to seeing the world from eye level. To develop fascinating and fresh images, use shots from different perspectives. Alter your shooting viewpoint to capture a bird's eye view or worm's eye view. Explore various angles to discover new viewpoints on typical sights.
5. Leverage balance and patterns.
The human eye is naturally drawn to symmetrical shapes and things. In some cases, it's finest to break the rule of thirds and center the scene in your frame. Leading lines are another more specific type of symmetry that pulls the eye into the picture. Individuals are likewise drawn to patterns. A pattern could be male made, such as a tiled flooring, or natural, such as petals on a flower or vines on a wall. To make things truly fascinating, break up the pattern with your subject.
6. Usage natural light.
Basic overhead lighting produces severe shadows and highlights that develop undesirable dark and light areas in your pictures. To avoid this from happening, utilize soft natural light wherever possible. Attempt taking pictures next to a window, and for outdoor shots, the half-hour just before sunset and after sunrise often provides the most striking lighting as the sun is low in the horizon.